OneTrust Home Loans | Builder Webinar

The Builder's Guide to AI Search in 2027

Is AI Recommending Your Competitors?

Your next buyer may never see your website. More homebuyers are skipping the search results page and asking AI tools like ChatGPT, Gemini, and Claude who to buy from. The AI answers with a short list of builders. If your company isn't on it, your competitors get the visit.

At OneTrust, helping builders sell more homes goes beyond financing. It means helping you reach buyers wherever they're looking. Join OneTrust Home Loans CEO James Hecht and a special guest for a practical, no-fluff session on what homebuilders need to know about AI search, and how to make sure buyers find you.

In this webinar, you'll learn:

How buyers are choosing builders now.

AI adoption is growing fast, and it's changing how buyers research homes, communities, and builders. We'll walk through where AI now fits in the buyer's journey, from first search to signed contract.

What AI is saying about builders today.

See how AI tools recommend and compare builders in real markets, and what it costs you when your company is missing from the answer.

How to show up when buyers ask.

Get practical steps to improve your visibility and competitive position when buyers turn to AI for recommendations.

Three priorities for 2027.

Leave with a clear plan for staying visible as AI reshapes the buyer journey, plus an exclusive offer for attendees.

Meet the Speaker

James Hecht

CEO, OneTrust Home Loans

James is widely considered one of the top executives in the mortgage space. In his 30-year career, he has focused on nurturing builder partnerships and achieved great success when he led the largest builder joint venture in the industry.

Meet the Special Guest Speaker

Steve Kessen

AI Search Strategist

Steve Kessen has spent his career building and leading companies at the forefront of digital marketing. Today he helps companies understand and improve how they show up when customers turn to AI for recommendations. He previously led Fathom, a market-leading digital marketing agency, through its successful sale in 2024. Steve holds an MBA from the Weatherhead School of Management at Case Western Reserve University and has served as an adjunct professor at Georgetown University.